Grand Rapid Car Service

1. Introduction

Grand Rapid Car Service (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy and personal information of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at grandrapidcarservice.com, make a reservation, or use any of our transportation services.

By using our website or services, you agree to the terms described in this Privacy Policy. If you do not agree with these terms, please do not use our website or services.

2. Information We Collect

2.1 Personal Information You Provide

When you make a reservation, request a quote, or contact us, we may collect:

Full name
Email address
Phone number
Pick-up and drop-off addresses
Flight information for airport transfers
Payment information processed securely through our payment provider
Special requests or preferences related to your ride
Corporate account details for business clients

2.2 Information Collected Automatically

When you visit our website, we and our third-party partners may automatically collect:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited and time spent on our website
Referring website or URL
Cookies and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from third-party sources such as booking platforms, corporate travel agencies, review sites such as Yelp, or referral partners in connection with transportation services arranged on your behalf.

3. How We Use Your Information

We use the information we collect for the following purposes:

To process and confirm your reservations and service requests
To dispatch chauffeurs and coordinate transportation logistics
To communicate with you about your bookings, including confirmations, updates, and reminders
To process payments and issue receipts or invoices
To track flights and adjust pickup times accordingly
To respond to your inquiries, feedback, or complaints
To improve our website, fleet, and overall service quality
To send promotional offers, newsletters, or service updates with your consent
To comply with legal obligations and enforce our Terms and Conditions
To detect, prevent, and address fraud or security issues

4. How We Share Your Information

We do not sell or rent your personal information. We may share your information in the following limited circumstances:

4.1 Chauffeurs and Drivers

We share your name, pickup/drop-off location, and relevant trip details with the assigned chauffeur to fulfill your reservation.

4.2 Service Providers and Technology Partners

We work with trusted third-party vendors who assist us in operating our business, including:

Payment processors for secure transaction handling
Google Tag Manager and Google Analytics for website analytics
Email and SMS communication platforms
Booking and reservation management software
Website hosting and security providers

These providers are contractually obligated to use your information only to perform services on our behalf and to maintain its confidentiality.

4.3 Legal Requirements

We may disclose your information when required to do so by law, court order, or government regulation, or when we believe disclosure is necessary to protect the rights, property, or safety of Grand Rapid Car Service, our customers, or the public.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your personal information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on our website.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including maintaining your booking history, complying with tax and accounting obligations, and resolving disputes. Reservation records are generally retained for a minimum of five years. You may request deletion of your data at any time.

6. Payment Information & Security

All payment transactions are processed through secure, PCI-DSS compliant payment providers. Grand Rapid Car Service does not store full credit card numbers on our servers. We use industry-standard encryption SSL/TLS to protect data transmitted between your browser and our website. Despite these protections, no method of data transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files placed on your device. We use:

Essential Cookies: Required for the website to function properly, such as session management and booking form functionality.
Analytics Cookies: Tools like Google Analytics help us understand how visitors interact with our website so we can improve it.
Marketing Cookies: Used by Google Tag Manager and similar services to deliver relevant advertising and measure campaign effectiveness.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. For more information about how Google uses data, visit google.com/policies/privacy/partners.

8. Your Privacy Rights

Depending on your location, including residents of Michigan and the United States, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of your personal data, subject to legal retention requirements.
Opt-Out of Marketing: Unsubscribe from promotional emails at any time using the unsubscribe link in any marketing email.
Data Portability: Request your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact us at info@grandrapidcarservice.com. We will respond to your request within 30 days.

9. Third-Party Links and Services

Our website may contain links to third-party websites, including review platforms such as Yelp and Clutch and social media pages such as Facebook. This Privacy Policy applies only to grandrapidcarservice.com. We are not responsible for the privacy practices of any external websites and encourage you to review their respective privacy policies.

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately at info@grandrapidcarservice.com and we will promptly delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will post the updated policy on this page and revise the “Last Updated” date at the top. Your continued use of our website or services after any such changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

Grand Rapid Car Service
Grand Rapids, Michigan, USA

Email: info@grandrapidcarservice.com
Phone: (616) 802-0512 | (616) 821-3836
Website: grandrapidcarservice.com

This Privacy Policy is provided for informational purposes. For legal compliance specific to your jurisdiction, we recommend consulting a qualified attorney.